Scaling Saudi enterprise
HR system

HR Management & Rewards Platform

SDC
Client SDC (Special Discount Application)
Industry HR Tech / Corporate Rewards
Product HR Management & Rewards Platform
Role Lead Product Designer<br />Managing a team of 3
Deliveries B2B Dashboard Design
White-label Customization System
Scalable Analytics
Mobile-Responsive UX
SDC lacked a centralized platform for enterprise clients like Saudi Airlines to manage rewards. I needed to build a high-density, mobile-responsive HR dashboard from scratch while transforming legacy branding into a modern, white-label system.

Leading a team of three, I translated complex technical requirements into a scalable ecosystem. We structured massive datasets into intuitive analytics and marketplaces. I developed a flexible UI kit, enabling corporate clients to personalize colors and logos without breaking the core architecture.

We delivered a universal, data-driven platform that automated corporate gifting and employee engagement. The clean, actionable interface allowed SDC to successfully deploy its services to top-tier global partners with a reliable, enterprise-grade tool.
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Logic makes them think.
Emotion makes them buy.
Design does both.